Who am I?

Hello everyone! My name is Yaritza (Yari), and I’m the CEO and founder of Land of Yari Nails.

I’m a proud single mom to two amazing kids — a 20-year-old daughter and a 7-year-old son. I’m also an LPN and a Psychology student who loves to read and, of course, everything related to nails!

My love for nails began when I was about 12. There was a little store near my house that sold press-on nails for $1. They were the cheapest, most horrible nails ever — but to me, they were the peak of luxury. I’d buy them, paint them, and feel so happy when I put them on. The sticky tabs barely lasted a day, but for that one day, I felt unstoppable. 😂

As life got busier, I had less and less time to sit in a salon. Between work, school, and being a mom, spending hours getting my nails done just wasn’t realistic. I loved changing my nails often, but the cost and time didn’t always fit my schedule.

Then, I discovered luxury press-on nails — and my world changed! Being able to do my nails at home, on my own time, was amazing. No more waiting rooms or rushing through appointments. I could do my nails after my son went to bed or during his nap — quick, simple, and still luxurious.

Of course, I started with store-bought and Amazon press-ons, but once I tried high-quality luxury sets, there was no going back. They were reusable, durable, and felt like a little piece of self-care I could actually fit into my day.

After spending a lot on nails (trust me, a lot 😅), I thought, “Why not make them myself — and maybe even share them with others?” I wasn’t a nail artist (still learning every day!), but I loved the process and how empowering it felt. That’s when Land of Yari Nails was born.

I started this brand for anyone who, like me, juggles a busy life but still wants to feel confident, polished, and beautiful — without waiting for life to slow down.

Because luxury shouldn’t mean sacrificing time — it should fit your life, your pace, and your power..

At Land of Yari Nails, fun and playfulness are at the heart of every set I create. Each pair of luxury press-ons is fully customized to reflect your unique style and personality — because no two nail lovers are the same!

Whether you’re drawn to bold colors or subtle elegance, I design each set to be as individual as you are. Made with love in NYC, my creations bring joy, confidence, and self-expression right to your fingertips.

Stay tuned — this is only the beginning ✨
I can’t wait for you to join me on this journey.

💕 With much love,
Yari